We're so glad you're here. This is your guide to creating content that feels like you, looks beautiful, and is ready to shine on our channels from day one.
Our standard: every video and photo you send should be strong enough to run as an Earths Water ad.
We share our creators' work across Instagram, TikTok, our website, emails and paid ads. Content that misses the brief often can't be used at all, so please give this a full read before you start filming. It's quick, we promise.
Premium water filters in glass, bamboo and stainless steel that make everyday tap water taste better. No plumber. No power. No contractor.
Every cartridge replaces up to 700 single-use plastic bottles, so better water at home means far less plastic.
Bright, calm, genuine content that shows Earths Water as a natural part of your everyday life.
Think bright, natural and calm. Light-filled, uncluttered and real, never studio-staged and never chaotic.
Soft daylight from a window, ideally morning or mid-afternoon. Face the light rather than filming with it behind you.Dim or yellow-lit footage can't be matched to our feed or ads.
A clean, styled kitchen bench, dining table or bathroom, with just 1 to 3 natural props: fresh flowers, greenery, a glass, fruit or a timber board.A clear space keeps all eyes on the product and feels premium.
Whites, creams, timber, stone, soft greens and linen tones.It complements our glass-and-bamboo designs.
In frame, hands and face. Simple, neat outfits in plain or soft tones, natural makeup, no large logos.Our audience connects with real people, and branded clothing can't appear in our ads.
The star of the show. Earths logo facing the camera, glass sparkling clean, no fingerprints or water spots.If the logo isn't visible, we can't use the clip as an ad.
Vertical 9:16, 4K or 1080p, rear camera, lens wiped, steady. A tripod or a propped-up phone works perfectly.Crisp, steady footage cuts beautifully into ads.
Relaxed and genuine. Real routines, real moments, natural conversation.People scroll straight past anything that feels like an ad.
These pieces from our creator partners set the standard. Each takes a different approach, and each one gets the look exactly right. Press play.
@haloartistryandskin
@emmakriegnutrition
@gblack.__
These are the styles that perform best across our Instagram, TikTok and ads. Pick one (or blend two) as the backbone of your video.
Open the box on camera, lift the product out and put it together. A short on-screen title like "Unboxing my new 9L Glass Benchtop" in the first frame helps it land.
Why you made the switch, told in your own words: the partner who drinks more water now, setting it up yourself, the family routine that changed.
Tap water vs Earths Water, side by side. Blindfold the family, let the kids guess, capture the real reactions.
Two labelled glasses and a genuine at-home test, explained calmly as you go, like our @gblack.__ example.
Little hands filling their own cup or drink bottle from the benchtop tap. Real, sweet and very relatable for parents.
Shower filter or benchtop set up in minutes with no plumber or tools. Short step-by-step captions work well, and it's perfect for renters.
Peeling the protective film, water filling the glass, the tap pouring, ice clinking. Slow, crisp, beautifully lit details.
Morning glass, coffee and tea, filling the kids' bottles, after a workout, the dinner table. Earths Water woven through your day.
Unless we've agreed on something different by email, each content collaboration includes 2 edited videos and 3 photos. If you can, we'd also love clean versions of your videos and a handful of raw clips.
| Deliverable | Specs | Good to know |
|---|---|---|
| 2 x edited videos | Vertical 9:16, 1080x1920 minimum, 30 to 60 seconds | Give each video its own angle or hook. The shot list has ideas. Trending audio is great for your own post. |
| 3 x photos | Portrait 4:5 or 9:16, full resolution, no filters | 1 product hero shot, 1 of you with the product, and 1 in-use or lifestyle moment. These work beautifully together as a carousel post. |
| Clean versions If you can | The same edits with no captions, text, stickers or music | We add our own text and music for ads. Licensed tracks and trending audio can't be used in ads, so these need no music at all. |
| Raw clips If you can | About 5 unedited clips, 3 to 5 seconds each | Usually just the clips you've already filmed for your edit. Hold each shot steady for at least 3 seconds, especially the hero shot and the pour. |
Share original files via a Google Drive or WeTransfer link to collabs@earthswater.co. Screen recordings and downloads from Instagram or TikTok lose quality.
Send us your draft before posting. We'd love to see it within 2 weeks of your product arriving, but if you need a little longer, just let us know. We'll review it within 48 hours, with up to 2 rounds of tweaks included.
Go live once we've given you the green light.
If you're an affiliate, add your discount code to your caption so your followers can use it at checkout. Please don't share it on coupon or deal websites.
Pop your affiliate link in your bio or on a Stories link sticker. It applies your code automatically. Please keep your code and link out of the clean versions.
Send us the live link, keep the post up for at least 3 months, and share your Story insights if we ask.
Capture every shot that suits your product. These are the building blocks of your videos and our ads.
Box held up to camera, logo facing out, then the product lifted out.
The product on its own on a styled bench, logo to camera, held steady for 5 seconds.
Tap water going into the filter, close up.
Filtered water flowing into a clear glass, side on, in lovely light.
You enjoying a glass, with a natural reaction.
Earths Water in your day: your morning, cooking dinner, after a workout, filling the kids' bottles.
A wider shot of you and Earths Water together in your space.
Setting it up on the bamboo stand, filling the kettle or the kids' bottles, kids pouring their own glass, ice cubes, morning coffee and tea.
On the dinner table or a picnic rug, pouring for friends, popping it in the fridge, along for a camping or caravan trip.
The box and parts, the install from a few angles, water flowing through, the finished shower.
Filling up at a tap, tucked in a gym bag or tote, mid-walk, run or workout.
That's how long you have before someone decides to keep watching. Try one of these, put your own spin on it, or bring your own idea. Say it the way you'd say it to a friend.
A quick gut check. Anything in the right-hand column usually means we can't use the footage, so it's worth a second look.
Water filter claims are closely regulated, so when you talk about what our products do, please use our approved wording exactly as it's written below. Your own experience is always welcome: the taste, the design, your routine and using less plastic are great places to start.
Use the approved lines above.
"96% less chlorine" (with "Tested under laboratory conditions"), "For boil-water notices, old pipes and tank water" and "Filtered water, wherever you are."
No performance claims, please. Talk about taste, how easy it is to carry, and "Filtered water, wherever you are."
Please stick to our shower lines: "It is not your hard water. It is the chlorine.", "Your skincare routine starts before the shampoo.", "Screws on in a minute. No plumber." and "You will feel the difference in one shower."
If you'd like to touch on specific contaminants or test results, just check in with us first and we'll share wording you can use. Not sure about a line? Please ask us before you post. We're always happy to help.
Whether you're gifted, paid or earning commission, it's a partnership. Put #ad or "Advertisement" at the very start of your caption or video, not hidden among hashtags, and switch on the platform's paid partnership label. You're welcome to add "gifted by @earthswaterfilters" too.
Tag @earthswaterfilters and add #earthswaterfilters to every post.
It's Earths Water: two words, no apostrophe. Not Earth's Water or EarthsWater.
Please don't add our logo, or stickers of it, to your photos or edits. The logo on the product is all we need.
You own your content, and you give us a worldwide, royalty-free licence to use it with no time limit: on our website, socials, emails, marketplaces and in paid ads. That includes editing, cropping and combining it, and using your name, handle and likeness as they appear in it. Please only include people who are happy to be featured.
If we ask you to change or remove something, please do so within 48 hours. If it's already live, that means editing or deleting the post.
By collaborating with us, you confirm you've read this brief. If you're an affiliate, our Affiliate Agreement also applies, and this brief forms part of it.
Tick through this before you send your content our way. If anything's unticked, a quick re-shoot of that part makes all the difference.
Questions or ideas? We'd love to hear them.
